In Japan and like other e-commerce developed markets the rate of online fraud is on the rise and is taking on various forms. Since the past few years the number of Japanese online buyers and sellers has increased rapidly creating what is today an over 30 billion USD B2C market. Along with this growing trend Japan has also experienced high rates of e-commerce related fraud that has become an eye sore media topic and serious social issue.

For online buyers this means they are more and more susceptible to encounters of fraud reducing their "buyer confidence".

For small to medium sized online merchants this means proving their trust with buyers becomes a much more difficult and costly task.

TradeSafe’s mission is to close gap between buyer confidence and merchant trust by working with governmental agencies and key company partners in providing effective e-commerce trust & safety solutions for the Japanese EC market and ultimately contribute to the its growth therein.